StreetSmarts

Got Enough Outstanding Sales Performers? 
Want More?

StreetSmarts™ is the first product geared toward:

• Elevating the performance of entire sales organizations by enabling average performers to sell more effectively; and
• Accelerating the time-to-productivity of newly hired sales force members.

CSO Insights’ Sales Effectiveness Survey reveals alarming trends in sales force performance, including the: low percentage of salespeople making quota; significant percentage of proposals that fail to close; high use of discounting; decline in customer loyalty; and substantial time-to-productivity of new salespeople. (1)

One bright spot in the marketplace is that sales forces with access to the best tools and information to structure their customer messages outperform those organizations where the same help isn’t available. (2)

To date, most sales force automation solutions have been focused on managing opportunities, contacts and forecasts.  Very little has been available to promote peer-to-peer collaboration among salespeople to improve sales effectiveness.  As a result, market data indicate:

• 62% of salespeople and 43% of sales leaders feel their organizations do not effectively leverage the expertise of top performers; (3) and
  
• Less than 8% of sales organizations have useful, organization-wide means of collecting, managing and sharing internal sales intelligence and best practices. (4)

Percent of Companies Having Formal Programs to Collect
and Share Sales Knowledge Across the Enterprise

StreetSmarts fills the sales knowledge void for sales forces.  StreetSmarts gives sales representatives one place to share their knowledge and experiences as well as draw from company experts.  StreetSmarts is a web-based sales knowledge automation technology that manages and delivers essential advice and insights to sales representatives on demand, anytime and anywhere.  It provides the “how to” sales information that sales representatives need to successfully grow revenue profitably.

Companies that are very good at sharing best practices have a higher proportion of above-quota performers (2) and increase revenue by 15%. (4)

StreetSmarts works.  Click here to contact TopMark and learn more about how StreetSmarts can improve the sales effectiveness at your company.

---------------------------------------------------------------------------

(2)   Increasing Sales Effectiveness Through Optimized Sales Knowledge Management, CSO Insights, CMM stands for Customer Message Management  a process/term identified by the American Marketing Association.  See http://www.cmmforum.org for more information on the topic.

(3)   Increasing Sales Effectiveness Through Optimized Sales Knowledge Management, CSO Insights.

(4)   2006 Sales Performance Optimization Study, CSO Insights.